BASF launches new melon variety for European market
Sunup melons will impress Northern European markets with its attractive external appearance and excellent post-harvest qualities.
Source: public domain
BASF is breaking new ground in the melon market with the creation of a new type of melon called Sunup. The external colour of its skin is golden, and the internal flesh colour is orange making it a unique proposition. The fruit itself is firm and juicy with a sweet taste as it has a high Brix value. It closely resembles a cantaloupe melon from which it inherited its netting and sutures.
“Its external colour makes it more attractive to consumers,” explains Enrique Ballester, BASF's Melon Account Manager. He adds, “thanks to its ripeness indicator (it turns from green to golden when it reaches its optimum harvesting point) it will never disappoint in terms of flavour guaranteeing repeat purchases”. Sunup stands out further as it has excellent post-harvest properties by staying fresh for a longer time, making it a great ally against food waste on our supermarket shelves.
As part of this revolutionary concept, BASF has varieties that can be grown in Senegal, Morocco, Spain, Brazil, and Honduras, ensuring a continuous supply all year round.
Thanks to Sunup’s excellent post-harvest qualities all the value chain will contribute to reducing food waste, thus making healthy eating enjoyable and sustainable. In short, it has the qualities and characteristics necessary to become a market leader within competitive markets. It is our belief that the North West European and Scandinavian markets won’t be able to resist ranging Sunup on their shelves.