TRIFED with PurtyAgrotech to promote pearl farming activities in Jharkhand

TRIFED will empanel PurtyAgrotechas supplier to TRIBES INDIA and procure pearls

Image Credit: PIB

Image Credit: PIB

An MoU was recently signed between Tribal Co-operative Marketing Federation of India (TRIFED) and PurtyAgrotech of Jharkhand in New Delhi. The MoU between TRIFED and PurtyAgrotech will promote the art of growing pearls among other tribal entrepreneurs across India and tap the potential of this market.


Union Minister of Tribal Affairs, Arjun Munda said, “The government is taking up ambitious transformational programmes which will prove to be a game-changer for the tribal livelihoods in times to come." Munda was speaking at the onboarding of major initiatives for boosting tribal livelihoods.


Speaking at the occasion Pravir Krishna, MD, TRIFED said, "TRIFED is working day and night to find new and better marketing opportunities both domestically and internationally for the unique tribal products and Minor forest produce." He further added that these two new initiatives will become operational from October 2, 2021, this year and will give a new thrust to tribal livelihoods.


TRIFED will empanel PurtyAgrotechas supplier to TRIBES INDIA and procure pearls which shall be sold through the network of 141 Tribes India outlets and various e-commerce platforms.


Under the tech for tribal initiatives, Buddhan Singh Purty will be developed as a Master Trainer and transfer of technology and techniques in the form of knowledge sharing with more tribal SHGs to promote aquaculture in self-reliant tribal entrepreneurs. PurtyAgrotech can be further developed into Van Dhan Vikas Kendra Cluster and further value addition and processing leveraging the SFURTI scheme of MSME. VDVK Clusters engaged in pisciculture where the pond is available can be used for oyster breeding which can be taken up simultaneously as an additional business activity. Besides, it is planned to develop 25 VDVKCs in Jharkhand where such aquaculture business for pearl farming activities can be carried out.


The breeding of oysters and the development of pearls is a sustainable business and can easily be emulated by those tribal gatherers who have access to the nearby water body. TRIFED plans to handhold those VDVK Clusters involved in pisciculture by initially identifying them and help them further develop oyster breeding in it.




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