NBHC launches Krishi Setu app

The one-stop solution in the post-harvest agri value chain will offer seamless user experience and reduced operational inconveniencies in trade execution

Image credit: www.nbhcindia.com

Image credit: www.nbhcindia.com

National Bulk Handling Corporation (NBHC) has announced the launch of its electronic application ‘Krishi Setu’, a one-stop solution in the post-harvest agri value chain offering seamless user experience and reduced operational inconveniencies in trade execution, through end-to-end digitised processes. NBHC has developed this advanced e-marketplace for agri commodities, which is a result of our commitment towards taking ahead the legacy of technology-led innovation to provide all variants of digitally enabled auctions and trades.

With a mission to empower the Farmer Community & Farmer Producer Organisations (FPOs), Krishi Setu is committed to providing knowledge-driven services for building efficiency in Auctioning/Trading of commodities, even with remote access. It directly links buyers and sellers electronically across the country and facilitates hassle-free transactions, purely through disintermediation.

Ramesh Doraiswami, MD and CEO, NBHC, said, “As a company is focussed on innovation, NBHC aspires to make Krishi Setu an Amazon-like e-market platform for agri-commodities and further improve the lives of Farmers & FPOs, enabling them to make informed decisions on marketing their products by providing them market access, transparency and post-harvest value-added services.”

Deepak Kumar Singh, Senior VP and Business Head, NBHC, said, “Krishi Setu is all set to make a difference to the agri value chain through its progressive amenities which combines farming, automation and digitalisation. The platform offers tailor-made solutions for effective process-driven risk assessment & mitigation, coupled with a digital financing option. Through Krishi Setu, we are enlarging our farm gate procurement services from farmers to clientele through disintermediation, by leveraging our tech-enabled operational capabilities.”

Through NBHC’s pan-India reach, deep industry knowledge and tech-enabled operational capabilities, Krishi Setu provides services for an extensive range of commodities including grains, pulses, cereals, oilseeds and spices across various locations.

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